Nonprofits aiding Haiti’s children

Mercy Corps and Sesame Workshop have teamed up to bring educational programming to Haiti’s children.

“We are thrilled to work with Sesame Workshop to bring joy and learning to the children of Haiti,” said Mercy Corps’ Haiti Youth Program Manager Kyle Dietrich. “This partnership combines Sesame Workshop’s expertise developing outstanding content for children with Mercy Corps’ experience working with children and parents in post-disaster environments.”

Providing entertainment and learning tools for the children, Sesame Workshop has translated two Sesame Home Videos into Creole, and will be releasing three live action short films shot in Haiti by filmmaker Lina Costigan after the quake.

“For more than 40 years, Sesame Workshop has been providing children with educational lessons, loveable characters and messages of healing. Children in Haiti are in a terribly difficult situation, and they desperately need the normalcy, knowledge and inspiration our programs can provide,” explained Gary Knell, President and CEO of Sesame Workshop. “It is through the support and commitment of funders and partners that we are able to create and distribute this important content to children in need.”

This Sesame Street project in Haiti is made possible through generous grants from Connie and Bob Lurie and Motorola Foundation to Sesame Workshop.

Mercy Corps will distribute 1,000 DVDs of the films throughout Haiti, and may distribute up to 5,000 additional copies in the coming months. The DVDs will be sent to schools, orphanages, hospitals, health clinics, youth centers and beyond. The Sesame Street episodes are also being screened at Cinema Under the Stars (Sinema Anba Zetwal), a Mercy Corps-supported tour of interactive open-air events that use film, music, and skits to educate and entertain tens of thousands of Haitians in earthquake-affected areas.

The films will be integrated into Mercy Corps’ Comfort for Kids program, which trains parents and other caregivers to help children emotionally recover from the earthquake. Comfort for Kids is a key component of the Mercy Corps Haiti youth program which combines training for caregivers, workbooks for adults and children, open-air film events, as well as arts and sports-based youth development activities.

About Mercy Corps
Mercy Corps helps people in the world’s toughest places turn the crises of natural disaster, poverty and conflict into opportunities for progress. Driven by local needs and market conditions, our programs provide communities with the tools and support they need to transform their own lives. Our worldwide team of 3,700 professionals is improving the lives of 16.7 million people in more than 40 countries. For more information, see
mercycorps.org.

About Sesame Workshop
Sesame Workshop is the nonprofit educational organization that revolutionized children’s television programming with the landmark Sesame Street. The Workshop produces local Sesame Street programs, seen in over 140 countries, and other acclaimed shows to help bridge the literacy gap including The Electric Company and Pinky Dinky Doo. Beyond television, the Workshop produces content for multiple media platforms on a wide range of issues including literacy, health and military deployment. Initiatives meet specific needs to help young children and families develop critical skills, acquire healthy habits and build emotional strength to prepare them for lifelong learning. Learn more at
www.sesameworkshop.org.

New Sesame Street Apps Now Available on iTunes and The App Store

Exciting news is coming for all who enjoy Sesame Street.  New Sesame Street apps are now available on the iTunes Store (www.iTunes.com), including Sesame Street TV episodes, Movies, Apps, Music and Podcasts.

Warner Bros. Digital Distribution will release 12 Sesame Street titles available for permanent download including “Elmo Loves You,” “Abby in Wonderland” and “Being Green.”

Wanting to promote learning, the “Learn Along with Sesame” series which is a collection of online educational resource videos featuring the Sesame Street Muppets and Podcasts which are available as free downloads to all iTunes customers.  Also available on itunes is the TV series episodes which are available in English and Spanish.  To find Sesame Street content, visit www.itunes.com/sesamestreet.

“We are so pleased to offer our fans Sesame Street content on iTunes, where families will be able to select from a wide array of educational media experiences with the furriest and funniest characters in the world,” said Scott Chambers, Sesame Workshop’s Senior Vice President, Worldwide Media Distribution.  “The spirit, humor and learning of Sesame Street are delivered right to your home computer, iPhone, iPod touch or iPad.”

Sesame Street fans will be able to enjoy three new Sesame Street apps produced by the award-winning design and innovation consultancy (IDEO), joining the “Count with Sesame” series which debuted for the iPhone, iPod touch and iPad.  The new apps will feature Rosita, Bert and The Count encouraging Sesame Street friends to love with numbers with some fun new games.

In “Rosita’s Jump Count,” Rosita jumps rope and counts in English and Spanish as you jump from uno to 100.  You just hold the device in hand, stand up and jump!  This Sesame Street app encourages movement and learning.  As your child jumps, Rosita counts and the corresponding number appears on the screen using the built-in accelerometer in the iPhone, iPod touch and iPad.  There are two formats in two languages—one where Rosita gives you a target to reach and the other where you can jump as many times as you can.

In “Bert’s Bag,” Bert’s collections are kept in brown paper bags.  What’s inside?  You must open the bag and shake out the contents to find out.  Help Bert count the silly and surprising items including marbles, toy cars and, of course, bottle caps in each bag.

“Count TV” features nine classic Sesame Street videos such as “Queen of 6” and Alistair Cookie in “1 Flew Over the Cuckoo’s Nest.”  Choose a number on The Count’s remote control to start counting the objects featured in the video.

“It’s easy to do math at home or anywhere with your preschooler,” said Chambers. “These latest apps featuring the Sesame Street friends encourage you and your child to look for simple objects to count, measure, and organize.  You’ll find that numbers can take you on many unexpected adventures.”

“Rosita’s Jump Count” is available for $1.99, “Bert’s Bag” and “Count TV” are available for $2.99, from the App Store or at www.itunes.com/sesamestreet.

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About Sesame Workshop

Sesame Workshop is the nonprofit educational organization that revolutionized children’s television programming with the landmark Sesame Street.  The Workshop produces local Sesame Street programs, seen in over 140 countries, and other acclaimed shows to help bridge the literacy gap including The Electric Company and Pinky Dinky Doo.  Beyond television, the Workshop produces content for multiple media platforms on a wide range of issues including literacy, health and military deployment. Initiatives meet specific needs to help young children and families develop critical skills, acquire healthy habits and build emotional strength to prepare them for lifelong learning.  Learn more at www.sesameworkshop.org.

Stay Plugged With Your Favorite Sesame Street Character

Do you want to be able to have your children take their favorite Sesame Street characters wherever they go?

Well, now they can. The nonprofit educational organization behind Sesame Street, Sesame Workshop, has teamed up with ATP Electronics, a leader in the design and manufacturing of high performance flash storage products, are releasing Sesame Street Video USB drives with a special “wearable” connector strap.  The collections of drives will include seven adored icons: Big Bird, Elmo, Cookie Monster, Grover, Abby Cadabby, Ernie and the Sesame Street street sign.

The drives, combine the educational content of Sesame Street’s along with a new technological format that allows the storage of documents, video, photography, and music.  The drives will be able to hold about 400 photographs, songs and printable content. What is so great about this durable, portable device that it is for children of all ages, is waterproof and each one comes with a complementary character-specific full-length home video: The Best of ElmoAbby in WonderlandBig Bird’s Do the AlphabetBert and Ernie’s Word PlayCookie Monster’s Best BitesA Celebration of Me: Grover, and Sesame Street’s 25th Anniversary: A Musical Celebration.

“These unique Sesame Street home video USBs combine education, entertainment and technology while providing a safe and fun environment for families,” said Scott Chambers, Sesame Workshop’s Vice President and General Manager, Worldwide Media Distribution.  “It’s a simple one screen, one touch process to access a movie, open drive space or link directly to the Sesame Street website to get the adventure started.”

“Using the latest in flash storage technology, we are proud to introduce with our partner Sesame Workshop, a collection of seven unique video USB drives that offer an exciting new way to watch educational video as well as to store photographs, music and documents – all on the same drive!” said Michael Plaksin, ATP Vice President of Sales and Marketing. “For the first time in the history of Sesame StreetSesame fans of all ages can use this dynamic new USB drive to enjoy one of several Sesame Street selected videos on their computers anywhere, at any time!”

Visit Sesame Street at:

Sesame Street on Facebook

Sesame Street on Twitter

The Sesame Street YouTube Channel

The Sesame Street Hulu Channel

About Sesame Workshop

Sesame Workshop is the nonprofit educational organization that revolutionized children’s television programming with the landmark Sesame Street. The Workshop produces local Sesame Street programs, seen in over 140 countries, and other acclaimed shows to help bridge the literacy gap including The Electric Company and Pinky Dinky Doo.  Beyond television, the Workshop produces content for multiple media platforms on a wide range of issues including literacy, health and military deployment. Initiatives meet specific needs to help young children and families develop critical skills, acquire healthy habits and build emotional strength to prepare them for lifelong learning.  Learn more at www.sesameworkshop.org.

About ATP Electronics

For nearly the past 20 years, ATP Electronics, Inc. is a leading manufacturer of high performance and durable flash memory solutions as well as DRAM memory products. As a leader in innovative and leading edge technology as well as solutions for the secure distribution of content on flash media, the companies objective is to consistently produce OEM and consumer products that help further the use and application of all memory intensive technologies. ATP flash memory products offer protection from water, dust, static discharge and extreme temperatures. For more information on ATP memory, visit http://www.atpinc.com or email marketing@atpinc.com