Family Dollar, one of the leading value retailer’s in the U.S, has made shopping this holiday season easier and more cost-effective for those of us pinching our pockets. On December 1^st, Family Dollar celebrated the start of the holiday season by offering hundreds of brand-name toys (featuring popular brand name items like Hot Wheels, Bakugan among others) and a variety of gift options for $5 or less.

The National Retail Federation’s most recent survey reported 84.2% of consumers would be spending less this holiday season and more than half reported that they will keep an eye out for sales.  Unlike other retailers, Family Dollar has responded to the consumer mindset of today’s “frugalistas” and “recessionistas” by providing a one-stop shop for all holiday shoppers by offering a wide variety of toys and gifts for the entire family.

“Family Dollar is committed to making sure holiday shoppers save on spending without jeopardizing the joy that comes along with the gift-giving season,” said Howard Levine, Chairman and CEO of Family Dollar.  “Our variety of toys and gifts, offered at affordable prices, allow large families on a small budget or those searching for brand names to truly have it all during the holidays.”

Family Dollar’s $5 Toys and Gifts will be available in all 6,700 stores in 44 states across the country, and will be featured in the retailer’s nationally distributed shopping circulars.

Some of the savings provided this holiday season include:

• A Disney Princess 11-piece Tea Set available for $5 at Family Dollar versus $14.99 at a leading toy store
• My First Tricyle: priced at $10 at Family Dollar versus $34.99 at a leading nationwide toy store
• Decorative Holiday Wrapping:  $2.50 for a 6-pack assortment at Family Dollar versus $8.95 for a 3-roll pack at a popular card and gift store

For more information on Family Dollar’s holiday variety and great gift ideas, please visit www.familydollar.com.

About Family Dollar: Operating small store locations nationwide, Family Dollar is one of the fastest-growing discount retail chains in the United States. Family Dollar offers a core assortment of name-brand and quality consumable merchandise supplemented by fashion and seasonal merchandise at everyday low prices. Beginning with one store in 1959 in Charlotte, North Carolina, the Company currently operates more than 6,700 stores in 44 states. Family Dollar Stores, Inc., a Fortune 500 company, is based in Matthews, North Carolina, just outside of Charlotte and is a publicly held company with common stock traded on the New York Stock Exchange under the symbol FDO. For more information, please visit www.familydollar.com.