As in my previous post, PBS Kids Go! and Fizzy’s Lunch Lab fighting childhood obesity, Fizzy’s lunch lab which debuts November 16th is using the emerging technology to help educate elementary school children to join in on the comical animated adventures of Professor Fizzy and Friends in FIZZY’S LUNCH LAB (PBSKIDSGO.org/lunchlab).
Now with the holiday season just around the corner, PBS KIDS GO! are excited to share new health-conscious recipes that the entire family will enjoy. These tasty, healthy food options help families make smarter food choices and at the same time teach children about the benefits of living healthy lifestyle. (Click on the recipe card for more details)
“Childhood obesity is a growing problem and we realized that in order to start reversing the effects of our fast food culture, we’d have to employ some of the same tactics that fast food giants have historically used to attract children”, said FIZZY’S LUNCH LAB co-creator, Evan Sussman. “By creating fun, animated personalities, our hope is to keep families entertained, engaged, and interested in healthy living. When was the last time you received your recipe instructions from a bellowing measuring-cup drill-sergeant?”
“At PBS KIDS, we focus on guiding children to adopt healthy habits through our positive role models, great storytelling and engaging games. FIZZY’S LUNCH LAB is a perfect addition to our menu – it is interactive content that empowers children to make the right choices and advance their knowledge about healthy eating and exercise,” 
said Sara DeWitt, Senior Director, PBS KIDS and PBS KIDS GO! Interactive. “PBS has been increasing its commitment towards original Web-only properties and video online. With an average of 1.3 million streams per week, kids are eating up video on PBSKIDSGO.org, and we are confident they will love meeting Professor Fizzy and his friends there, too.”
The FIZZY’S LUNCH LAB Web site at PBSKIDSGO.org/lunchlab features animated, fun interactive recipes, food fun facts and games guiding children to make smarter decisions on food choices. This at a time when as parents we are keeping an eye on healthy eating and nutrition more then ever, FIZZY’S LUNCH LAB gives children a chance to play while learning about food. Co-creator Dave Schlafman explains, “We don’t want to force-feed the information, so we 
try not to use kid-phobic words such as ‘healthy’ or ‘nutritious’. We created the Lunch Lab to get everyone excited about cooking. The educational component is our way of slipping the broccoli in with the dessert. Evan and I also wanted a ‘trickle-up’ effect – getting kids so excited about the content that they want to share it with their parents.”
Parents and teaches can visit the following sites, PBSPARENTS.org and PBSTEACHERS.org which will feature activities, health tips, recipes, lesson plans and other resources, to help children make healthy choices.
For Parents looking to receive additional health tips and articles can also connect via a Twitter feed http://twitter.com/lunchlab.
Feel free to share your healthy recipe ideas…
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